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Did you know that 90% of marketers say that Social Media Marketing in America has increased their business exposure. 66% of marketers that spend 6 hours on social media per week have increased their leads, so whatever your business social media as a strategy in your marketing plan helps grow your brand and your wallet.
How do we meet people? Yes we can venture out to our local pub and prospect customers through being social. That will take an eternity trying to find the right person to fit our business and build up along term relationship.
As we all know, today we are blessed with new technologies which allows us to communicate around the world in real time, driving traffic to our business through various platforms which are open to us for free. Coupled with smart phones, tablets and laptops social media marketing has never been more accessible.
Here are a few advantages of Social Media Marketing:
- Social media posts connect with our target audiences
- Boosts your sites SEO
- Helps understand your audience
- Builds relationships with target audience
- Allows targeting
- Key to customer service
Guest writing
You can build authority in your industry by blogging, and you can gain exposure driving traffic back to your website. When looking for sites to guest write its advantages to find sites relevant to your niche industry, finding blogs that; fit your target audience, the blog has an engaging readership and the blog owner is well connected and active on social media. Influencers in your business play a big part in the guest writing world and by using Google search and key words its easier to find these prolific guest writers.If you can build an online relationship with one of these bloggers it could raise your profile and drive more people to your site.Ghost Writing
Would you give your junior clerk or someone who works in the post room the task of writing a blog for your company or indeed any copy? Probably not. It should be given to a person of authority who knows your company brand. This person does not have to be named, hence ghost writer. It should done with attention to detail for the following reasons :- Use Proficient writers and post quality content insuring the information is interesting and true.
- Make content useful and informative along with original research.
- The writer should draw on executive expertise and spend time gathering relevant information.
- The executives name will be on the published document it is essential to review and insure that the information, position and voice presented are a true reflection of the person named as the author.