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How does branding strategy represent you in America?
Ask yourself, what is your market? Are you being represented in that market by a strong brand strategy, if not why not.
‘A Brand is no longer what we tell the customer it is – it is what consumers tell each other it is’ Scott Cook
Your brand is not just your logo, name or mission statement, it’s the whole relationship and experience that your customers have with your company, product and services.
Your brand strategy relates to what you stand for and what you represent. Your strategy should be consistent through your marketing plan. It reflects in the everyday engagement you have within the market place in:
- The campaigns, contents and message you post on your website
- The way your employees engage with consumers
- Consumers feedback towards your business against your competition
- The images you post throughout your campaigns