BrandYou Creative marketing agency, while offering University Branding America, assisted Maynooth University in improving their brand identity. The goal of Maynooth’s Branding For University America project was to attract students, faculty, and researchers across the globe.
Client – Maynooth University is an internationally recognized institution located 25 kilometers outside of Dublin, Ireland, and is the nation’s fastest growing university. In 2019 it placed #50 in the global top 100 universities under 50 years old in the Times Higher Education World University Rankings.
Type of business – Retail bookshop B2C and government based in Maynooth.
Services provided – Project based, Consulting and Coaching.
Challenges we faced – A few weeks’ deadlines to have the brand message both internal and external through signage to portray the brand values. We wanted to incorporate a book into the visual identity system with a minimal feel. Logo identity, brochure brand style guide, point of sale, and all shop fronts outside and inside.
Solution– Involve the owner through the process, regular visits to the premises and understand the client. Timeline – 3 months
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