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Ace your online content strategy in America
What is your online content strategy, well its your Why, why are you creating (hopefully) the right content strategy, who are you helping and how will you do this in a unique way.
Content marketing is a good way to build your audience and it contributes to increase your revenue stream, reduce costs and improve your customer base. If there is no strategy, companies become less effective at content marketing and may face challenges in implementing content marketing strategies.
To create your content strategy think SMART:
What are you targets for your content marketing strategy. If the goals are not understandable and cant be measured it will be impossible to measure your progress. So lets think;
- Specific : statements like ‘ Grow your Audience’ are too vague. ‘Grow your customer base by 55% this year’ or ‘Increase sales revenue by 35% this quarter.’
- Measurable : Setting realistic goals that are measurable with definable numbers means tracking your progress is easier.
- Achievable : Don’t set unrealistic goals
- Realistic: Are you aims realistic to your mission statement. Are they achievable.
- Timely : Set a timetable to achieve your goals and then break it down to set a time for the short term goals. This way you are able to measure your momentum and your progress.